Benefits:

Commission
Free gym membership
Bonus based on performance
Paid time off
Training & development

STUDIO DIRECTOR (Orangetheory Fitness Denison)

Full-Time • Salary + Commission

ABOUT THE ROLE

The Studio Director is the driving force behind the growth of Orangetheory Fitness Denison. This leader blends sales, community engagement, and member experience into one dynamic role. They serve as the connector between the studio, the community, and the members we serve, while supporting daily operations and contributing to a high-performance culture.

This position sits between a Studio Manager and Head Coach. Someone who can sell, motivate, build relationships, and help bring our studio to 250 members in 6 months and 350+ in 12 months.

RESPONSIBILITIES

Sales Leadership (Primary Focus)

Owns the studio’s sales pipeline from lead → intro → close.
Conducts intro classes, membership consults, and follow-ups.
Tracks KPIs: conversions, cancellations, freeze rates, and weekly sales goals.
Partners with the owner team to build monthly sales strategies.

Community Engagement + Marketing

Builds strong relationships with local businesses, schools, medical offices, and community groups.
Represents OTF at local pop-ups, events, B2B partnerships, and grassroots marketing.
Drives awareness through community presence and local marketing efforts.
Supports social media content creation and community-facing campaigns.

Member Experience + Retention

Builds genuine relationships with current members to increase retention.
Engages the floor during peak hours to learn names, celebrate wins, and create a welcoming vibe.
Coordinates member appreciation days, challenges, celebrations, and referral programs.
Works with Jake (Operations Manager) to ensure the studio environment and service match brand standards.

Team Collaboration & Leadership

Works closely with the Operations Manager on schedules, systems, and in-studio execution.
Supports coaches and staff by ensuring they have what they need to be successful.
Helps onboard new team members.
Runs or assists with meetings, training sessions, and coach development touch points.

Possible Light Coaching

5–10 classes per week max

Bring energy and set the culture inside the room.

QUALIFICATIONS

Outgoing, magnetic personality; naturally able to connect with people.
Previous sales experience required (fitness preferred but not mandatory).
Strong communicator with a friendly, confident presence.
Must thrive in a goal-driven environment.
Must LOVE people and community engagement.
Comfortable with flexible hours (early mornings, some evenings, occasional weekends).
Ability to represent the Orangetheory brand in the community.

COMPENSATION PACKAGE

Base Salary: $38,000–$45,000 (based on experience)
Monthly Bonuses: Performance-based (sales, member count & usage metrics)
Estimated Total Compensation: $55,000–$70,000 annually

Benefits:

Free Orangetheory membership
10 days PTO

Compensation: $55,000.00 - $70,000.00 per year

Jobs That Make a Real Difference

About Us

Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours.

Our Philosophy

For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is to help people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They’ll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen. More Orangetheory, More LIFE.

Diversity, Equity and Inclusion

Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.

_{Acknowledgement *}

_{I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.}

_{Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.}

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